Our clients and potential clients are smart. They realize that in some circumstances, it doesn't make sense to hire an attorney. They have already talked to the insurance adjuster of the at-fault driver, and the adjuster has been really friendly and may even have already offered some settlement amount. If they're already offering to pay, why would you hire an attorney who is just going to take a portion of the eventual settlement?
In my experience, the best lawyers are great communicators. This is particularly true for litigators. True, you must have a strong grasp on law and procedure. Without it, your communication efforts won’t get very far off the ground. However, I am talking about the difference between good and GREAT lawyers.